The Brand

The Rucoline trademark was designed with a modern, cosmopolitan soul like the city of Tokyo and the eclectic trendy spirit of the island of Formentera. From the very beginning, the intriguing, anti-conformist brand image has been like a journey taken over time. We have created products with bold lines to symbolise the distinctive characteristics of the people who wear these shoes. People who can face life’s challenges with courage.


Chosen by modern, fashion-conscious Globetrotters, seeking accessories with unique details which allow them to personalise their own style.
These people are sporty and self-sufficient. They dislike taking things for granted and travel towards sophisticated destinations to explore new locations.