The Brand

The RUCOLINE trade mark was designed with a modern, cosmopolitan soul like the city of Tokyo and the eclectic, trendy spirit of the island of Formentera.
From the very beginning, the intriguing, anti-conformist brand image has been like the journey taken over time. We have created products with bold lines to symbolise the distinctive mark of the person who wears these shoes. A person who can face life’s challenges with courageous.


Chosen by modern, fashion-conscious Globetrotters, seeking accessories with unique details which allow them to personalise their own style.
These people are sporty and self-sufficient. They dislike taking things for granted and travel towards sophisticated destinations to explore new locations.